Well, well, well, here you are willing to conquer a better place in the world of freelance copywriting. It will be tough, but you do remember the saying every path has its ”puddle” ? If you are on the point of achieving top results and ready for hard work, then you will certainly do it!
So, there are plenty of questions to be answered. Let’s find solutions to some of them.
Question #1. What Should I Know To Become A Copywriter?
To feel like writing seems to be the first thing you should know and be certain about. It will help stimulate oneself a great deal, especially in the beginning of your career.
No doubt, that you should be literate enough to sound interesting and grammatically right. Having a good sense of logic is also essential to provide well-reasoned statements and not to make simple things too complicated.
You may benefit from learning psychology too. It will enable you to easily adapt to changing conditions and pick up the ideas your clients are likely to be pleased with.
Depending on the field you would like to specialize in, draw up a list of useful books, manuals to read, web sources to follow, online courses to pass, get in contact with experienced copywriters, etc. Not to have trouble getting through writing, make use of the most suitable for you writing techniques, e.g.: when dealing with marketing or advertising, try out these commonly used options:
“The acronym AIDA (Attention-Interest-Desire-Action) is a handy tool for ensuring that your copy, or other writing, grabs attention. A slightly more sophisticated version of this is AIDCA/AIDEA, which includes an additional step of Conviction/Evidence between Desire and Action.” (according to http://www.mindtools.com)
When you learn the ins and outs in copywriting, you will be able to work out your own effective algorithms of writing.
Question #2.What To Write About?
As a matter of fact, copywriting is intended for advertising or marketing, i.e. TV or radio commercials, press-kits, direct mails, white papers and so on and so forth. Nowadays, it tends to be applied in IT as well, e.g. web content, SEO, social media, etc. Subject-matter of the required content varies a lot. Unless you feel confident about the quality of what you do, it would be better to take up the field which appeals to you most of all. After becoming more proficient, you will be able to expand both fields and topics to write about.
Question #3.Why To Never Stop Learning?
To know more means to find better approaches to describe the issue you need. Moreover, continuous skills update will give you an opportunity to create better content, be highly competitive, get self satisfaction from the work you do.
How to do it in practice?
It’s quite simple, use all the sources of information you can, e.g.:
learn others’ experience (when reading other bloggers or copywriters’ texts never forget to analyze them by defining advantages and weak points, draw conclusions and work out your own strategy to follow);
pay attention to the commentaries both negative and positive ones (this way you will understand what direction to move and what to avoid);
ask for experts’ opinion (when in doubt, do not hesitate to ask guru in copywriting to find a quick solution or good advice);
make use of learning case studies with regard to marketing or advertising, e.g. www.marketingmag.com.au, www.ppa.co.uk, www.themarketer.co.uk etc. (it should bring a lot of fresh ideas and entertain as well);
subscribe and get newsletters to be always clued up.
Question #4.How To Promote Oneself?
Do you still think that “word of mouth” is the only effective tool? Of course, it is, but what if you don’t have thousands of contacts to recommend you? Take advantage of the following:
create your own social media accounts and make posts on regular basis (including informative short messages, funny notes, recent news reviews, etc.)
create your own blog to share your experience, make case studies reviews or dwell on new trends in copywriting, etc.
offer your services to pr or ad agencies, local publishing houses, hr departments if any;
register at the most frequently attended sites for freelance copywriters and check your account for orders regularly;
Question #5.What Rates To Set?
The moment you find the sites for freelance copywriters, you will need to learn your competitors’ profiles and see what skills they have, how long they have been involved in copywriting, what rates they set. By means of this comparative analysis, you will be able to make a decision upon the rates to set. They are to be moderate though and you have to be ready for free trials and rewriting content, since you are just a beginner. Nevertheless it’s better not underestimate your work. By setting too low rates you make your potential clients doubt. They will simply begin to speculate upon the quality of the texts you may create or even think that you can plagiarize.
So, when at a loss, remember:
Winning starts with beginning.
By Robert H. Schuller